Life Strings
Manage a fishing town, protect the fish that you find near the town, and study the fish as you develop this town in 120 days.
This is a fishing town simulator.
Run this fishing town (construct all the huts in 120 days) and sustain the fish population.
And you will win.
But It's hard.
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Role: Designer / Producer
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An environmental game developed in Unity.
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Duration: Feb - April 2022
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Team: 2 Devs
Contributions
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Spearheading a serious game project from inception to completion while skillfully executing all production functions and ensuring timely delivery, optimizing workflow, and team coordination.
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Providing comprehensive oversight to the game's narrative design, optimizing player engagement, entertainment, and core gameplay ideas, and educating players on sustainable seafood.
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Building effective channels of communication between team members, demonstrating superb production knowledge, and parsing complex data into cogent visual representations.
How to play
Research lab:
Cost some money to research.
Figure out why you lose or earn money.
How many fish populations remain in your fishing town?
Like the thing, we need to do in real life.
Eco-Park:
Once you put the fish into your eco-park, the fish populations will increase. It also means you can't get benefits during this time.
Fishing company:
Select and update your fishing gear in the fishing company.
High catch rate, damaged other fish species, or Low catch rate but good for others.
Manage your business:
Every behavior affects the life strings of the town and the fish species. Your only aim is to construct all three huts in 120 days without extinct any kind of fish. And now, the life strings are in your hand.
Dev's purpose...
Instead of constructing huts, the dev's purpose is to increase people's awareness to select sustainable seafood.
And here is the result:
We made a pre- and post-questionnaire to compare the data before and after playing Life Strings.
We can see considerable achievement through the playtest to see how the awareness changed.
In the first chart, almost half of the play testers don't know any of the unsustainable seafood before playing Life Strings. And only 7.7% of play testers know more than 5 of them.
After playing Life Strings, the number of people who don't know any unsustainable seafood reduced to 10%.
In the second chart, we put our attention on the fishing methods. Few people know about fishing methods unless they have touched fishing before. So, this is the most challenging part for us to deliver information through gameplay. Luckily, we still have achievements, though it's not too many.
In the third chart, we focus on the whole efforts of ocean wildlife conservation. We want to spread relevant knowledge across the population—no need to make everyone a protection expert. But we don't have a standard to test the answer. However, any new thing they learned from this game is a massive step for us.
We want to say through this game: Your seafood choice matters.


